Marlboro Filter Black vs. Djarum Black
Marlboro Filter Black vs. Djarum Black: Which One is the Best Kretek for You?
If you love black-wrapped cigarettes, you’ve likely faced the ultimate dilemma: Marlboro Filter Black or Djarum Black? Both are heavyweights in the Indonesian “Black” segment. They both look incredibly sleek, offer that signature spicy kick, and carry a certain “cool factor” that regular white-paper cigarettes just don’t have.
But while they might look similar at a glance, the smoking experience is worlds apart. One is a global giant trying its hand at a local tradition, while the other is the undisputed king of the original spicy clove aesthetic.

In this guide, we’re breaking down the Marlboro vs Djarum debate so you can find your perfect match.
Quick Comparison Table
| Feature | Marlboro Filter Black | Djarum Black |
| Primary Vibe | Bold, Robust, Tobacco-forward | Sweet, Spicy, Aromatic |
| Paper | High-quality Black Paper | Iconic Jet Black Paper |
| Strength | Stronger Tobacco Hit | Balanced Spiciness |
| Flavor Profile | Clove with a “Marlboro” base | Traditional spicy “Sauce” |
| Best For | Former “Red” smokers | Flavor seekers & Social smokers |
| TAR | 28 mg | 25 mg |
| Nicotine | 1.9 mg | 1.6 mg |
| Price per Pack | $6,84 | $6,17 |
The Contenders: A Brief Background
Before we get into the Djarum Black taste and Marlboro’s response, let’s look at where these two come from.
Djarum Black is more than just a cigarette; it’s a global lifestyle brand. Launched by Djarum, it became an overnight sensation because of its jet-black paper and incredibly distinct clove aroma. It’s the cigarette that put Indonesian kretek on the map for many international smokers.
On the other hand, Marlboro Filter Black is Philip Morris International’s (PMI) take on the premium kretek market. They took the world-famous Marlboro “DNA” and infused it with high-quality Indonesian cloves to create a product that appeals to those who want the best of both worlds.
Djarum Black Clove Cigarettes
$6,84Authenticity in Every Detail:
- The Original Indonesian Kretek: This is the genuine Djarum Black, delivering the authentic clove cigarette experience, not the cigar variant found in some markets.
- Iconic Flavor: A bold, sweet, and spicy profile that is both powerful and remarkably smooth.
- Signature Black Wrapper: A unique and stylish feature that makes it instantly recognizable.
- A Legacy of Quality: Produced by Djarum, a company founded in 1951 with a rich history of innovation and an unwavering commitment to quality in the heart of Kudus, Indonesia.
Flavor Profile: The Taste Test
When it comes to Djarum Black taste, think of “The Spicy Original.” It has a very noticeable sweetness on the filter. When you take a drag, the cloves hit your palate first, followed by a secret blend of spices that feels “warm.” It’s aromatic and leaves a pleasant, lingering scent in the air.
Now, let’s talk about the Marlboro Black review. Unlike Djarum, Marlboro Filter Black stays true to its tobacco roots. The “Marlboro Red” influence is clear—it’s punchy and robust. The cloves are definitely there, but they act more like a seasoning rather than the main course. It feels a bit more “serious” and less “dessert-like” than the Djarum.
Marlboro Filter Black
A Profile of a Revolutionary Blend:
- Brand: Marlboro
- Variant: Filter Black (Kretek)
- Type: Premium Kretek Filter Cigarette
- Key Feature: The first-ever kretek from the iconic Marlboro brand.
- Flavor Profile: A bold, sophisticated fusion of smooth premium tobacco and rich, aromatic cloves.
- Identity: A historic meeting of American style and Indonesian tradition.
The “Crackle” and the Burn
One of the joys of smoking Indonesian clove cigarettes is the crackling sound.
Djarum Black is famous for its lively pop and crackle. This is due to the high-quality clove oils in the blend. The burn is relatively slow, allowing you to enjoy the flavor for longer.
Marlboro Filter Black has a more controlled burn. It’s consistent—something you’d expect from a brand that prides itself on precision manufacturing. According to tobacco industry reports from Philip Morris, their focus on the “Filter Black” line was to provide a smoother, more “refined” kretek experience for the modern smoker.
Strength and Throat Hit
This is where the decision usually gets made.
- Marlboro Filter Black offers a significant throat hit. If you are used to Marlboro Reds or other full-flavor cigarettes, you will feel right at home here. It’s satisfying and heavy.
- Djarum Black is generally smoother on the throat but heavier on the aroma. It’s not “weak” by any means, but the spice often masks the harshness of the tobacco, making it feel more like a gourmet experience.

Design and Aesthetic
Let’s be honest: half the reason people buy these is because they look cool.
Djarum Black has that iconic “all-black” look with a slim, elegant profile. It’s the cigarette of choice for musicians, artists, and late-night socialites.
Marlboro Filter Black looks a bit more “masculine” and industrial. The black paper is high-quality, and the silver/red accents on the pack give it a premium, high-tech feel. It doesn’t scream “I’m a clove cigarette”—it whispers “I’m a premium Marlboro.”
Which One Should You Choose?
Still stuck? Let’s break it down by your personality type:
Choose Djarum Black if…
- You love a sweet filter and a spicy, aromatic aftertaste.
- You want the “original” black clove cigarette experience.
- You enjoy a cigarette that smells as good as it tastes.
- You are a social smoker who wants a conversation starter.
Choose Marlboro Filter Black if…
- You want a strong tobacco base with a hint of clove.
- You are transitioning from regular cigarettes to kreteks.
- You prefer a less sweet, more “robust” smoking experience.
- You trust the consistency and prestige of the Marlboro brand.

Final Verdict
In the battle of Marlboro vs Djarum, there is no objective loser.
If you want the authentic, spicy soul of Indonesia, go with Djarum Black. It is a masterpiece of flavor and aroma.
If you want a modern, high-performance smoke that balances tobacco power with clove notes, Marlboro Filter Black is your best bet.
Why not try both? Many of our customers keep a pack of Djarum for social nights and a pack of Marlboro for their daily “bold” fix.
FAQ: Marlboro vs Djarum
1. Is Marlboro Filter Black stronger than Djarum Black?
In terms of “perceived” tobacco strength and throat hit, yes. Marlboro tends to feel a bit heavier, while Djarum feels spicier and sweeter.
2. Does Djarum Black have more cloves?
Djarum is known for its intense “sauce” and clove aroma, which often makes the clove presence feel more dominant than in the Marlboro version.
3. Are the filters different?
Yes. Djarum Black usually features a noticeably sweetened filter, while Marlboro Filter Black has a more subtle sweetness, focusing more on the tobacco blend.
4. Where can I buy authentic versions of both?
You can find both brands right here at KretekSource.com, sourced directly from Indonesia to ensure freshness and authenticity.
LSI Keywords Used:
- Clove blend
- Black paper cigarettes
- Premium kretek
- Tobacco throat hit
- Aromatic smoke
- Indonesian cigarette brands
- Marlboro Red vs Black
- Djarum Super vs Black






